In the digital age, where OTT platforms have become a primary source for movie releases, piracy has emerged as a significant threat to filmmakers and production houses. It is a common trend that, within hours of a movie’s release on platforms like Netflix, Amazon Prime, or Disney+, pirated versions begin circulating online, causing losses for the creators. However, a recent development with ETV Win’s release of the KA movie has raised the bar in anti-piracy efforts.
Piracy of OTT content has always been a concern, with many users opting for illegal downloads or streaming from unauthorized sites. This trend is particularly rampant in the first few hours of a movie’s release, and in many cases, the movie is available online in pirated versions within three hours. Such rapid piracy undermines the hard work and investments of filmmakers. This is why ETV Win’s strategy to combat piracy with the release of KA movie deserves recognition.
ETV Win introduced a stringent anti-piracy system with the KA movie, making it extremely difficult for anyone to rip or share the movie illegally. One of the most effective measures taken was restricting the movie’s playback to phones and TVs only, blocking access from laptops. This approach has significantly reduced the possibility of screen recording or ripping the movie, which is the most common method used for piracy. By making it hard to play the movie on laptops, ETV Win has ensured that even those attempting to capture or distribute pirated content face a huge challenge.
This strategy has proven effective, as even 12 hours after the movie’s release on the platform, no pirated versions have surfaced online. It is a significant achievement for ETV Win, as the movie has managed to stay secure despite the usual piracy threats. In contrast, other recent releases, such as the Netflix movie Lucky Bhaskar, have already found their way onto pirated websites, showing how easily movies can be illegally distributed on other platforms.
ETV Win’s efforts highlight the importance of robust anti-piracy mechanisms, which every OTT platform should consider adopting. Piracy not only hurts the revenue of filmmakers but also diminishes the quality of content available to viewers. If more platforms followed ETV Win’s example and implemented similar measures, the battle against piracy would be much more effective.
ETV Win’s anti-piracy strategy for KA movie is an excellent move, ensuring that the hard work of the makers is protected from illegal distribution. It is high time other OTT platforms took note of this initiative and followed suit in their efforts to safeguard their content.
