Even after nearly two decades, Allu Arjun’s Happy continues to enjoy a special place in the hearts of Kerala audiences. The 4K re-release of the film has turned into a major event across the state, with fans celebrating the movie’s return in grand way.
From packed theatres to viral celebration videos, the response has once again proved why Allu Arjun is fondly called “Mallu Arjun” by fans in Kerala. Several theatres witnessed energetic celebrations, with fans dancing, cheering, and recreating the festive atmosphere usually seen during a new release.
The re-release has also delivered impressive box office numbers. According to trade reports, Happy 4K has crossed ₹55 lakh gross in Kerala within just two days, including premiere shows, registering an excellent opening for a re-release. These numbers reflect the film’s enduring popularity and the strong connection it continues to share with audiences in the state.
The film has drawn strong crowds in major centres such as Kochi, Kozhikode, and Thiruvananthapuram, with many shows witnessing an enthusiastic response from fans. The success of Happy 4K is yet another reminder of Allu Arjun’s unique fan base in Kerala. Long before the Pan-India success of Pushpa, the actor had already built a loyal following in the state through films like Arya, Happy, Bunny, Parugu and Desamuduru.
With the weekend momentum still strong and social media filled with celebration videos, Happy 4K is proving that some films never lose their charm. Nearly twenty years after its original release, the film is once again creating history in Kerala.
